Thursday, 18 June 2015

Craft Beer Review: Corn Dolly from Three Castles

Welcome to the Shed. I am even-star and this is The Beer in Review. Today's craft beer review is for Corn Dolly from Three Castles who need to work on their passively sexist marketing.

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First the beer: Corn Dolly, which could have been represented by any number of things other than a dishevelled blond woman in a hay loft, was a light amber bitter with a predominantly citrus profile. There were flavours of orange, lemon, and grapefruit and a herbal lemon verbena grassy-ness with no sweetness at all. A nice pint with a philosophically bitter aftertaste.

I am sorry folks if you find, like I did, this pump clip to be a bit offensive. As I said on Tuesday this blog is first and foremost about BEER and not politics. If this is your first time here, don't freak out. I hardly ever talk about anything other than beer and other fun things.

And I debated whether or not to say anything about this at all but we give too many brands a Pass on bullshit like this.

This imagery might not upset some people. It didn't "upset" me so to speak. It just made me feel very very disappointed in the brand. Believe me, I get that a lot of men don't get why this kind of thing offends women (and also some doods call BS on this and thank you for that!). It doesn't look like much. But as a woman, you get tired of it. Even in the apparently mild form seen here.

What I mostly find offensive about it is that there are 101 things that Three Castles could have put on that pump clip that are not the 1957 equivalent of a Page 3 Girl.

Like, I don't know, AN ACTUAL CORN DOLLY? If there had been time I would have done two or three alternative designs for this post that would not have objectified a human being. Maybe this weekend I will get the sketchbook out and have a go.

The funny thing is, in spite of all the furor around exclusionary beer marketing these days, that this is the first pump clip in a VERY long time with this sort of blatantly old-fashioned-objectifying-only-men-drink-beer imagery on it to appear at one of our locals.

Before you get all flame-y and troll-y on me: yes I did try this beer. My principles did not overwhelm me to the point of boycotting this beer and not buying the product. I don't think that QUITE makes me a hypocrite but it comes pretty close.

The Beer in Review is a blog about beer. Mostly British beer because that is where I live. I post a review every week day. Make sure you check in on Friday which is when I reveal BEER. OF THE. WEEK! You can contact me with comments and questions on twitter or facebook.