Tuesday, 16 June 2015

Craft Beer Review: Nimrod from Brentwood Brewing Company via The Shackleton

Welcome to the Shed. I am even-star and this is a tangled web of branding Beer in Review. Today's craft beer review is for Nimrod from (disregard the crazy pump clip) Brentwood Brewing Company.

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I liked Nimrod. It was a dark red and toasty bitter. Not particularly sweet but kind of like a nice comforting digestive biscuit that has been slathered with hibiscus and orange marmalade. Clear? Cool.

You know what? I just wrote and then deleted a huge long post about why this looks like it is made by a brewery called The Shackleton when in fact it is made by Essex based Brentwood Brewing Company.

Want to know more about Brentwood Brewing Company beers, including their Elephant School Brewing Company brand? Check out these posts: The Baldy, Gold Rush, Burton Ale, Peasants Revolt, and Sugar Puff.

But I am too tired today to make it interesting. I try to make this blog first and foremost about the beer. The politics and history of beer are indeed very interesting and I do try to incorporate some of that in The Beer in Review. But doing the research sometimes takes more time and energy than I have to spare. In the end the beer is good or the beer is bad. And that is what it's all about.

If you want to know more then you can check out The Shackleton Company website and decide for yourself if you think getting a craft brewery to make beer for your pretentious artisan lifestyle brand is a good or bad idea.

Companies whose main business is not the making of beer getting craft breweries to make beer under that particular company's brand is not unique. Pubs, including our own local, commision breweries to make a beer for the particular pub all of the time.

This is the first time I have seen a "lifestyle" brand do this and, considering the rising popularity and increasing elitism in craft beer, it is likely something that we are going to see more of.

The Beer in Review is a blog about beer. Mostly British beer because that is where I live. I post a review every week day. Make sure you check in on Friday which is when I reveal BEER. OF THE. WEEK! You can contact me with comments and questions on twitter or facebook.