Friday, 6 May 2016

Canadian Craft Beer Review: Hopsta la Vista from Longslice Brewery

Welcome to the Shed. I am even-star and this is The Beer in Review. Today's Canadian craft beer review is for Hopsta la Vista from Longslice Brewery.

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Hopsta la Vista was an amber bitter. Boozy and fruity with some caramel malts and strong hops. Strawberry, raspberry, cherry or cherry brandy.

Here is another example of the scope for branding narrative and engagement the tall can provides. I would be interested in seeing if there are any Canadian craft beer brands who waste this huge amount of real estate.

And yet there are some British breweries who have totally nailed their brand in the tiny area of a pump clip and who would be baffled by this amount of space to fill with some sort of story.

I think both have their place and the audiences are a bit different. Craft beer in Canada is the drink of choice for young hipsters both male and female. Craft beer in Britain has an oddly limited market penetration in comparison. Although it is starting to slowly change, it is still mostly men over 50 who rock up at the pub and ask for a pint of bitter.

The kind of branding seen on this can would cut no ice. Just the fact that it comes in a can would be enough to put most British drinkers off. And I am not sure how these strongly hoppy new world beers would fare in Britain in general. I love them but I also love pump poured cask conditioned beers in a variety of flavours and colours.

Fullers seems to be leading the way with these kinds of beers and many of their pubs feature tap poured cold beers fashioned after a North American style. Or at least they have a lot of visibility because of their brand power.

What do you think?

The Beer in Review is a blog about British craft beer and real ale. Keep up with new posts and contact me comments and questions on twitter or facebook. I'd love to hear about your craft beer adventures and recommendations from your home town.