Tuesday, 2 August 2016

Oregon Craft Beer Review: 6 hop IPA from Rogue Farms

Welcome to the Shed. I am even-star and this is The Beer in Review. Today's Oregon craft beer review is for 6 hop IPA from Rogue Farms.

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6 Hop IPA was a cloudy light amber. Very hoppy indeed. Well balanced, bitter grapefruit, orange, and lime. Very resinous with a tiny vein of sweet running through it. Delicious floral of Parma Violet.

So no I did not take a brief long hop across the pond. I had this beer in London where one can find some very good imports these days. We were there on a Sunday a couple of weeks ago and had lunch in a place called the Draft House on Seething Lane.

There are several of these places throughout town. Up market BBQ and texmex I guess you would say. And a great variety of beer. They do "tap take overs" and the day we were there it was a Rogue Farms event. Not unreasonable prices for food but, PHEW, pricey beer. Even for London. But then again it is imported.

This one was not disappointing though. It was great to have the opportunity to try a west coast beer.

Side note: AMAZINGLY strong brand identity. Like, suspciously strong for a business purporting to be a micro or craft brewery. It's almost as if someone came up with the brand first and then decided to use it to sell beer. It could just as easily be selling organic cotton socks or ethically sourced screw drivers. This is industrialised marketing even if the product isn't.

I thought about this in Canada as well. The small brewers have obviously spent a lot of time and money on branding, image, messaging, and marketing. Seemingly out of proportion with the size of their business.

This is an extremely well crafted example.

The Beer in Review is a blog about British craft beer and real ale. Keep up with new posts and contact me comments and questions on twitter or facebook. I'd love to hear about your craft beer adventures and recommendations from your home town.